Moka Instinct is a new coffee drink, made from original coffee infusion mixed up with carboned water. Soda Studio has been charged to design the identity of the product, developing a communication language, starting from the packaging. Our objective was to visualize the natural burst of flavor of this new beverage experience, which is placed in a premium position in the beverage market.

 
 
Moka Instinct is a new coffee drink, made from original coffee infusion 
mixed up with carboned water.
 
Soda Studio has been charged to design the identity of the product, developing a communication language, starting from the packaging. Our objective was to visualize the natural
burst of flavor
 of this new beverage experience, which is placed in a premium position 
in the beverage market. 
 
To achieve this objective we've developed an artwork that aims to communicate the three
plus of the product: Refreshing / Natural infusion / Burst of flavor
 
 
The packaging is developed using a shrink wrap that allowed us to make the bottle itself as an artwork, with a really deep visual impact.
 

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